01677cam a2200289 a 4500 15806840 OSt 20210414114450.0 090708s2010 caua b 001 0 eng 2009932171 9781849202916 9781849202923 (pbk.) DLC DLC DLC P90.M35 302.23 22 McQuail, Denis. Mcquail's mass communication theory. / Denis McQuail. 6th ed. London : Sage Publications, 2010. viii,621 p. : ill.; 24 cm. Includes bibliographical references and indexes. Contents: Preliminaries: Introduction to the book -- The rise of mass media -- Theories: Concepts and models for mass communication -- Theory of media and society -- Mass communication and culture -- New media-new theory -- Normative theory of media and society -- Structures: Media structure and performance: Principles and accountability -- Media economics and governance -- Global mass communication -- Organizations: The media organization: Pressure and demands -- The production of media culture -- Media content: Issues, concepts and methods of analysis -- Media genres and texts -- Audiences: Audience theory and research traditions -- Audience formation and experience -- Effects: Processes and models of media effects -- Social-cultural effects -- News, public opinion and political communication -- Epilogue: The future of mass communication. Mass media. 7 cbc orignew 2 epcn 20 y-gencatlg lcc BK 5591 13091 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-06-30 0 P90.M35 7922/349/15 2015-06-30 00:00:00 2015-06-30 BK