McQuail, Denis. creator text bibliography cau London Sage Publications 2010 6th ed. monographic eng

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viii,621 p. : ill.; 24 cm. Contents: Preliminaries: Introduction to the book -- The rise of mass media -- Theories: Concepts and models for mass communication -- Theory of media and society -- Mass communication and culture -- New media-new theory -- Normative theory of media and society -- Structures: Media structure and performance: Principles and accountability -- Media economics and governance -- Global mass communication -- Organizations: The media organization: Pressure and demands -- The production of media culture -- Media content: Issues, concepts and methods of analysis -- Media genres and texts -- Audiences: Audience theory and research traditions -- Audience formation and experience -- Effects: Processes and models of media effects -- Social-cultural effects -- News, public opinion and political communication -- Epilogue: The future of mass communication. Denis McQuail. Includes bibliographical references and indexes. Mass media P90.M35 302.23 9781849202916 9781849202923 (pbk.) 2009932171 DLC 090708 20210414114450.0 15806840