01883nam a2200313 a 4500 4997656 OSt 20210414114450.0 990323s1999 enka b 001 0 eng d 99187872 1861522215 (OCoLC)40686518 OSU OSU DLC lccopycat HD59.M236 Maitland, Ian. Perfect PR. / Iain Maitland. London; International Thomson Business Press, 1999. ix, 154p. : ill. ; 25 cm. Marketing toolkits series Includes bibliographical references and index. Contents: Introduction -- Planning PR activities: Your firm -- PR tactics -- The media -- Your audience -- PR activities -- Issuing press releases: Compiling your press list -- Deciding what to say -- Paper, colour and typefaces -- Layout, contents and plain english -- Photographs, captions and other material -- Circulating press releases -- Handling responses -- Following through -- Managing interviews: Interviewing do's and don'ts -- Press interviews -- Radio interviews -- Television interviews -- Crisis management tactics -- Following up interviews -- Organizing press conferences: Planning a press conference -- Choosing venues, speakers and the invited audience -- Speaking in public -- Managing a press conference -- Following up -- Running your PR campaign: Assessing your trial run -- Monitoring responses -- Bringing in exports -- Continuing with your pr campaign. System requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows. Public relations. Publicity. 7 cbc copycat 2 ncip 19 y-gencatlg lcc BK 5593 13093 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-06-30 0 HD59.M236 7919/346/15 2015-06-30 00:00:00 2015-06-30 BK