Maitland, Ian. creator text bibliography enk London International Thomson Business Press 1999 monographic eng

print

ix, 154p. : ill. ; 25 cm. Contents: Introduction -- Planning PR activities: Your firm -- PR tactics -- The media -- Your audience -- PR activities -- Issuing press releases: Compiling your press list -- Deciding what to say -- Paper, colour and typefaces -- Layout, contents and plain english -- Photographs, captions and other material -- Circulating press releases -- Handling responses -- Following through -- Managing interviews: Interviewing do's and don'ts -- Press interviews -- Radio interviews -- Television interviews -- Crisis management tactics -- Following up interviews -- Organizing press conferences: Planning a press conference -- Choosing venues, speakers and the invited audience -- Speaking in public -- Managing a press conference -- Following up -- Running your PR campaign: Assessing your trial run -- Monitoring responses -- Bringing in exports -- Continuing with your pr campaign. Iain Maitland. Includes bibliographical references and index. System requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows. Public relations Publicity HD59.M236 1861522215 99187872 OSU 990323 20210414114450.0 4997656