Seitel, Fraser P. <br/><br/>
The practice of public relations. / 
Fraser P. Seitel. 
 - 12th ed. 
 - Harlow :  Pearson,  2014. 
 - ii, 398p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management. 
<br/><br/><label>ISBN: </label>9781292042244 
<br/><br/><label>LC Class. No.: </label>HM263.S42