00834nam a22001697a 4500 150703b xxu||||| |||| 00| 0 eng d 9781292042244 HM263.S42 Seitel, Fraser P. The practice of public relations. / Fraser P. Seitel. 12th ed. Harlow : Pearson, 2014. ii, 398p. : ill. ; 28 cm. Includes index. Contents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management. lcc BK 5598 13098 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-03 0 HM263.S42 8033/460/15 2015-07-03 00:00:00 2015-07-03 BK