TY  - BOOK
AU  - Seitel, Fraser P.
TI  - The practice of public relations.
SN  - 9781292042244
AV  - HM263.S42 
PY  - 2014///
CY  - Harlow
PB  - Pearson
N1  - Includes index; Contents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management
ER  -