@book{5600,
	author = {Azzaro, Marian. and Binder, Dan.},
	title = {Strategic media decisions. /},
	publisher = {Copy Workshop,},
	year = {2004.},
	address = {Chicago:},
	edition = {1st ed.},
	note = {Includes index. and appendix.},
	url = {http://www.loc.gov/catdir/toc/fy0612/2006278549.html}
}