01977cam a2200313 i 4500 18049509 OSt 20210414114453.0 140227s2014 maua b 001 0 eng 2014002354 9780205960644 DLC eng DLC rda DLC pcc n-us--- HM1221.W55 Wilcox, Dennis L. Public relations : Strategies and tactics. / Dennis L. Wilcox. 11th ed. Boston: Pearson, 2015. 624p. : ills.: 27cm. Includes bibliographical references and index. Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors. Public relations. Public relations United States. Cameron, Glen T. Reber, Bryan H. lcc BK 5601 13101 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-03 0 HM1221.W55 7852/279/15 2015-07-03 00:00:00 1 2015-07-03 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-08 0 HM1221.W551 7879/306/15 2015-07-08 00:00:00 2 2015-07-08 BK