Wilcox, Dennis L. creator Cameron, Glen T. Reber, Bryan H. text bibliography mau Boston Pearson 2015 2014 11th ed. monographic eng

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624p. : ills.: 27cm. Contents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors. Dennis L. Wilcox. Includes bibliographical references and index. n-us--- Public relations Public relations United States HM1221.W55 9780205960644 2014002354 DLC 140227 20210414114453.0 18049509 eng