03308pam a2200325 a 4500 3416886 OSt 20210414114453.0 900709s1991 maua b 001 0 eng 90043756 0240800508 (alk. paper) DLC DLC DLC HE8689.6.M33 384.54/068 20 Pringle, Peter K. Electronic media management. / Peter K. Pringle 2nd ed. Boston : Focal Press, 1991. xi,403 p. : ill.; 26 cm. Includes bibliographical references and index. Contents: Broadcasting station management: Management defined -- Evolution of management thought -- Management levels -- Management functions -- Management roles -- Management skills -- Influences on management -- Summary -- Case study -- Notes -- Financial management: The accounting function -- Cost controls -- Monitoring financial progress -- Summary -- Case study -- Notes -- Personal management: The functions of personnel management -- Personnel management and trade unions -- Personnel management and the law -- Summary -- Case study -- Notes -- Broadcast programming: The audience -- Radio and television programs -- The program department -- The program manager -- Radio station programming -- Television station programming -- Programming the network affiliate -- Programming the independent station -- Programming and the station representative -- Programming and the community -- Summary -- Case study -- Notes -- Broadcast sales: The sales department -- The general sales manager -- Time sales -- Research and sales -- Summary -- Case studies -- Notes -- Broadcast promotion: The promotion director -- The promotion plan -- Audience promotion -- Sales promotion -- Summary -- Case studies -- Notes -- Broadcast regulations: Background -- The role of broadcast regulations -- Application and reporting requirements -- Ownership policies -- Programming policies -- Announcements -- Commercial policies -- Other policies -- Dealing with complaints -- Summary -- Case study -- Notes -- Managing the cable television system: Growth of cable television -- The franchising process -- Franchise renewal -- Organization -- Programming -- Economics -- Promotion -- Regulation -- Summary -- Case study -- Notes -- Public broadcast station management: The structure of public broadcasting -- Television -- Radio -- Summary -- Case study -- Notes -- Entry into the electronic media business: Employment -- Ownership -- Summary -- Case studies -- Notes -- Electronic media management and the future: Social forces -- Technological forces -- Economic forces -- Public policy forces -- Summary -- Case study -- Notes -- Appendix A: Television license agreement -- Appendix B: National cable television -- Association recommended cable industry -- Customer and service standards. Television stations Management. Radio stations Management. Broadcasting Management. Starr, Michael F., McCavitt, William E., 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 5602 13102 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-03 0 HE8689.6.M33 7997/424/15 2015-07-03 00:00:00 2015-07-03 BK