Merrigan, Gerianne. <br/><br/>
Communication research methods. / 
Gerianne Merrigan 
 - 2nd ed. 
 - New York :  Oxford University Press,  2009. 
 - xxiv,354p. :  ill. ;  26cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/>
<br/><br/>Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies. 
<br/><br/><label>ISBN: </label>9780195314823 0195314824 
<br/><br/><label>LCCN: </label>2008041653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research.
<br/><br/><label>LC Class. No.: </label>P91.3.M46  
<br/><br/><label>Dewey Class. No.: </label>302.2072