01981cam a2200373 a 4500 15461216 OSt 20210414114454.0 080923s2009 nyua b 001 0 eng 2008041653 9780195314823 0195314824 (OCoLC)243545906 (OCoLC)ocn243545906 DLC DLC BTCTA BAKER YDXCP C#P BWX DLC P91.3.M46 302.2072 22 Merrigan, Gerianne. Communication research methods. / Gerianne Merrigan 2nd ed. New York : Oxford University Press, 2009. xxiv,354p. : ill. ; 26cm. Includes bibliographical references and index . Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies. Communication Research. Huston, Carole Logan. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0907/2008041653-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008041653-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0907/2008041653-t.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 5605 13105 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-03 0 P91.3.M46 8020/447/15 2015-07-03 00:00:00 2015-07-03 BK