Merrigan, Gerianne. creator Huston, Carole Logan. text bibliography nyu New York Oxford University Press 2009 2nd ed. monographic eng

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xxiv,354p. : ill. ; 26cm. Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies. Gerianne Merrigan Includes bibliographical references and index . Communication Research P91.3.M46 302.2072 9780195314823 0195314824 2008041653 http://www.loc.gov/catdir/enhancements/fy0907/2008041653-b.html http://www.loc.gov/catdir/enhancements/fy0907/2008041653-d.html http://www.loc.gov/catdir/enhancements/fy0907/2008041653-t.html http://www.loc.gov/catdir/enhancements/fy0907/2008041653-b.html http://www.loc.gov/catdir/enhancements/fy0907/2008041653-d.html http://www.loc.gov/catdir/enhancements/fy0907/2008041653-t.html DLC 080923 20210414114454.0 15461216