TY  - BOOK
AU  - Merrigan,Gerianne
AU  - Huston,Carole Logan
TI  - Communication research methods.
SN  - 9780195314823
AV  - P91.3.M46  
U1  - 302.2072 22
PY  - 2009///
CY  - New York
PB  - Oxford University Press
KW  - Communication
KW  - Research
N1  - Includes bibliographical references and index; Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies
UR  - http://www.loc.gov/catdir/enhancements/fy0907/2008041653-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0907/2008041653-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0907/2008041653-t.html
ER  -