HANSON, Ralph E. <br/><br/>
Mass Communication: Living in a media world. / 
Ralph E. Hanson. 
 - 4th ed. 
 - Los Angeles :  SAGE,  2014. 
 - xx,423p.:  ills.;  28cm 
<br/><br/> Includes glossary and index. 
<br/><br/>Contents: Introduction to the media: Living in a media world -- Mass communication effects: How society and media interact -- Print media: The media business: Consolidation, globalization, and the long tail -- Books: The birth of the mass media -- Magazines: The power of words and images -- Electronic media: Newspapers and the news: Reflection of a democratic society -- Audio: Music and talk across media -- Movies: Mass producing entertainment -- Television: Broadcast and beyond -- Strategic communication: The internet: Mass communication gets personal -- Advertising: Selling a message -- Regulation and control of the media: Public relations: Interactions, relationships, and the news -- Media law: Free speech and fairness -- Media ethics: Truthfulness, fairness, and standards of decency -- Global media: Communication around the world. 
<br/><br/><label>ISBN: </label>9781452202990 
<br/><br/><label>LC Class. No.: </label>P90.H314