01316nam a22001697a 4500 150703b xxu||||| |||| 00| 0 eng d 9781452202990 P90.H314 HANSON, Ralph E. Mass Communication: Living in a media world. / Ralph E. Hanson. 4th ed. Los Angeles : SAGE, 2014. xx,423p.: ills.; 28cm Includes glossary and index. Contents: Introduction to the media: Living in a media world -- Mass communication effects: How society and media interact -- Print media: The media business: Consolidation, globalization, and the long tail -- Books: The birth of the mass media -- Magazines: The power of words and images -- Electronic media: Newspapers and the news: Reflection of a democratic society -- Audio: Music and talk across media -- Movies: Mass producing entertainment -- Television: Broadcast and beyond -- Strategic communication: The internet: Mass communication gets personal -- Advertising: Selling a message -- Regulation and control of the media: Public relations: Interactions, relationships, and the news -- Media law: Free speech and fairness -- Media ethics: Truthfulness, fairness, and standards of decency -- Global media: Communication around the world. lcc BK 5607 13107 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-03 0 P90.H314 8034/461/15 2015-07-03 00:00:00 2015-07-03 BK