01706cam a2200313 a 4500 17153161 OSt 20210414114454.0 120207s2013 at ab b 001 0 eng 2012932719 9781111835293 (pbk.) DLC DLC DLC pcc P90.B489 302.23 23 Biagi, Shirley. Media/impact : An introduction to mass media. / Shirley Biagi. 10th ed. Boston : Wadsworth Cengage Learning, 2013. xxxiv,430p. : ills. ; 28cm. Includes bibliographical references and index. Contents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets. Mass media. Publisher description http://www.loc.gov/catdir/enhancements/fy1212/2012932719-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1212/2012932719-t.html 7 cbc orignew 2 epcn 20 y-gencatlg lcc BK 5618 13118 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-06 0 P90.B489 7986/413/15 2015-07-06 00:00:00 2015-07-06 BK