Biagi, Shirley. creator text bibliography at Boston Wadsworth Cengage Learning 2013 10th ed. monographic eng

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xxxiv,430p. : ills. ; 28cm. Contents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets. Shirley Biagi. Includes bibliographical references and index. Mass media P90.B489 302.23 9781111835293 (pbk.) 2012932719 http://www.loc.gov/catdir/enhancements/fy1212/2012932719-d.html http://www.loc.gov/catdir/enhancements/fy1212/2012932719-t.html http://www.loc.gov/catdir/enhancements/fy1212/2012932719-d.html http://www.loc.gov/catdir/enhancements/fy1212/2012932719-t.html DLC 120207 20210414114454.0 17153161