Research methods for business students /
Mark Saunders, Philip Lewis and Adrian Thornhill
- London: Pitman Publishing, c1997.
- xiv,429 p.: ill; 24cm.
Includes bibliographical references and index.
Contents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report.