01070nam a22001697a 4500008004100000020001500041050001400056100002000070245009500090260004000185300002900225500005100254505053400305650002000839700001800859700002300877120201t        xxu||||| |||| 00| 0 eng d  a0273620177  aHD30.4.S1  aSaunders, Mark   aResearch methods for business students /cMark Saunders, Philip Lewis and Adrian Thornhill  aLondon:bPitman Publishing,cc1997.  axiv,429 p.:bill;c24cm.  aIncludes bibliographical references and index.  aContents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report.   aResearch method  aLewis, Philip  aThornhill, Adrian