01120nam a22001937a 4500 120201t xxu||||| |||| 00| 0 eng d 0273620177 HD30.4.S1 Saunders, Mark Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill London: Pitman Publishing, c1997. xiv,429 p.: ill; 24cm. Includes bibliographical references and index. Contents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report. Research method Lewis, Philip Thornhill, Adrian lcc BK 562 8062 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-01 0 HD30.4.S1 1367/12 2012-02-01 00:00:00 2012-02-01 BK