Saunders, Mark creator Lewis, Philip Thornhill, Adrian text xxu London Pitman Publishing c1997 monographic eng

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xiv,429 p.: ill; 24cm. Contents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report. Mark Saunders, Philip Lewis and Adrian Thornhill Includes bibliographical references and index. Research method HD30.4.S1 0273620177 120201