Heath, Robert L. text xxu Los Angeles SAGE 2010 2nd ed. monographic eng

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xvii, 773p. : 27cm. Contents: Mind, self, and society: Public relations in the enactment of civil society -- Strategic management of communication: Insights from the contingency theory of strategic conflict management -- Seeing the forest through the trees: The behavioral, strategic management paradigm in public relations and its future -- The cursed sisters: Public relations and rhetoric -- Implications of complexity theory for public relations: Beyond crisis -- Signs of the times: Economic sciences, futures, and public relations -- Publics and public relations: Effecting change -- Correspondence(s) to reality: A reconstructive approach to public relations -- Dialogue as a basis for stakeholder engagement: Defining and measuring the core competencies -- "Making it real": Anthropological reflections on public relations, diplomacy, and rhetoric -- Social construction and public relations -- Public relations and power -- Power and public relations: Paradoxes and programmatic thoughts -- "Race" in public relations -- Toward an intersectionality theory of public relations -- Does public relations scholarship have a place in race? -- Feminist scholarship and its contributions to public relations -- Reflective management: Seeing the organization as if from outside -- Symmetry and its critics: Antecedents, prospects, and implications for symmetry in a postsymmetry era -- Strategy, management, leadership and public relations -- Reputation, communication, and the corporate brand -- The practice of public relations as change management: The use of research in public relations -- Reputation models, drivers, and measurement -- Come together: Rise and fall of public relations organizations in the 20th century -- Public relations identity: Evolving from academic and practitioner partnerships -- Relationship management projects public relations image: Analysis of living history and dreams from my father -- Activism 2.0 -- Activism in the 20th and 21st centuries -- Public relations practitioners and the leadership challenge -- Embedding issue management: From process to policy -- Risk communication -- Community engagement and risk management -- Crisis communication: A developing field -- Expanding the parameters of crisis communication: From chaos to renewal -- Red cross crisis communication in the wake of september 11, 2001 -- Defining the relationship between public relations and marketing: Public relations' most important challenge -- Being public: Publicity as public relations -- The role of public relations in promoting healthy communities -- Community relations and corporate social responsibility -- The nature of good in public relations: What should be its normative ethic? -- Military spokespeople and democracy: Perspectives from two israeli wars -- Sport public relations -- Investor relations -- Public relations media -- Directions in social media for professionals and scholars -- Public relations as globalicity: Why culture is still essential in discussions about global public relations -- The local, national, and global challenges of public relations: A call for an anthropological approach to practicing public relations -- Cross-national conflict shifting: A transnational crisis perspective in global public relations -- Globalization and public relations: Opportunities for growth and reformulation -- Reflections and concluding thoughts -- Reflections on the field. edited by Robert L. Heath. Includes index. HD59.H267 9781412977814 150706