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    <subfield code="a">Lindner, Ken.</subfield>
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    <subfield code="a">The new broadcasting realities :</subfield>
    <subfield code="b">Real-life strategies, insights, and issues for broadcast journalists, aspiring journalist, production executives, and broadcasters in the New Age of broadcasting, cable, and the internet. /</subfield>
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    <subfield code="a">First edition published as: Broadcasting realities : real-life issues and insights for broadcast journalists, aspiring journalists and broadcasters.</subfield>
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    <subfield code="a">Includes bibliographical references (p. [391]-396) and index.</subfield>
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    <subfield code="a">Contents: Your introductory information: Your glossary -- Introduction -- About the author -- The aims of news and broadcasting during four key stages of broadcasting history: News -- The news continuum -- The new age realities, insights, and strategies on which to base your career decisions: The enhancing niche -- Lead with your strength -- Transcendence -- Some key new age news employers: What they are looking for and what makes them special /different -- Making the sum of newscasts and programs even more compelling than their parts: A call to all new age anchors and hosts -- Tone, pitch, connection, and understanding: Performance and communication intelligence -- Why take a particular job? -- Understanding what different positions do and do not offer primary versus secondary reasons -- Discerning and pursuing what you really want -- Just because management thinks you should assume a particular position does not mean that it is the right or the best move for you and your career -- The skills of being a respectful listener and a confident and relaxed interviewer -- The tremendous advantage of proximity -- Know or correctly intuit what your employer's expectations and needs are -- Do not leave your job until you have secured an enhancing position to go to -- Effectively managing your emotions in the new age by seeing the big picture and by being consequence cognizant -- At the beginning-less is often more -- You want the leverage in contract negotiations -- Getting it right-from the start -- Career jump-starts -- The three"D's" of constructive decision-making: Desire, discipline, and delayed gratification -- Constructive decision-making -- Stay constructive and make the very most of the cards you are dealt -- Career choreography: The soft choreography and the soft-concurrent choreography -- The nancy o'dell soft-concurrent choreography -- The hard choreography -- The matt lauer hard choreography -- The Samantha harris multi-platform choreography -- The mario lopez choreography -- Other multi-platforming choreography models and ideas -- New age broadcasting issues to contemplate: Change -- Murders, dead babies, and fires -- The broadcast journalist's conflict -- Subjectivity -- Learning to live with hitting singles and sacrifice bunts -- Plateauing -- Lack of feedback -- The risks of accepting positions at low-rated stations and shows -- The pay disparity in broadcast journalism -- The right of assignability versus controlling your own destiny -- Striking the right balance between being forward-thinking and being in-the-moment -- The business of broadcasting -- The issues of protecting and preserving the talents image and brand -- The compromise in broadcast journalism and the value of emotional intelligence -- The new age pressures and their potential effects on truthful, accurate, well-researched, and humane reporting -- The value of diversity and its impact in the new age -- The challenge for new age broadcasters to use the internet and social media as both effective ''swords'' and anticipatory ''shields'' -- Opportunities for talent and production-executive program ownership in the new age -- The content and psychology of television employment contracts: The psychology of contracts -- A discussion of various important employment contract clauses -- The new age media and the multimedia journalist: The new media and the new age requirements to be a multimedia and a multi-skilled journalist -- The psychology of securing effective representation: Representation -- The concept of bulletproofing a client's choices and contracts -- Continuing creativity and education -- The psychology of breaking into broadcasting and developing your career:  The various routes to take -- Building a foundation, step by step -- Attaining ''understanding'' and ''ownership'' of your work -- The spirit versus the marathon -- Church time -- The evolution imperative! and a closing gift to the reader: The evolution imperative! -- Don't lose sight of ''the gift"" -- A closing gift to the reader -- The ten new age career choreography commandments.  </subfield>
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