01100nam a22001817a 4500 150716b xxu||||| |||| 00| 0 eng d 9781292040738 HM1221.W55 WILCOX, Dennis L. Public relations writing and media techniques. / Dennis L. Wilcox 7th ed. London: Pearson, 2014. ii,462p. : ill.; 28cm. Includes index Contents: Getting organized for writing -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns. Reber, Bryan H. lcc BK 5640 13140 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-16 0 HM1221.W55 7980/407/15 2015-07-16 00:00:00 2015-07-16 BK