WILCOX, Dennis L. creator Reber, Bryan H. text xxu London Pearson 2014 7th ed. monographic eng

print

ii,462p. : ill.; 28cm. Contents: Getting organized for writing -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns. Dennis L. Wilcox Includes index HM1221.W55 9781292040738 150716