@book{5642,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and promotion : An integrated marketing communications perspective. /},
	publisher = {McGraw-Hill Irwin,},
	year = {2009.},
	address = {Boston:},
	edition = {8th ed.},
	note = {Includes indexes.},
	url = {http://www.loc.gov/catdir/toc/ecip0816/2008018250.html}
}