01780cam a2200265 a 450000100090000000300040000900500170001300800410003001000170007102000180008804000180010604200080012405000140013208200140014610000260016024500860018626000550027230000350032750400510036250507900041365000220120385600910122585600920131685601060140816831604OSt20210414114455.0110617s2012    at a     b    001 0 eng    a  2011932343  a9781111840167  aDLCcDLCdDLC  apcc00aHD59.D55 00a659.22231 aDiggs-Brown, Barbara.10aStrategic public relations: an audience-focused approach. /cBarbara Diggs-Brown.  aBoston, MA :bWadsworth Cengage Learning,cc2012 .  axxix, 498 p. :bill. ;c26 cm.  aIncludes bibliographical references and index.  aContents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations 0aPublic relations.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html