01995cam a2200313 a 4500 16831604 OSt 20210414114455.0 110617s2012 at a b 001 0 eng 2011932343 9781111840167 DLC DLC DLC pcc HD59.D55 659.2 23 Diggs-Brown, Barbara. Strategic public relations: an audience-focused approach. / Barbara Diggs-Brown. Boston, MA : Wadsworth Cengage Learning, c2012 . xxix, 498 p. : ill. ; 26 cm. Includes bibliographical references and index. Contents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations Public relations. Publisher description http://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html 7 cbc origres 2 ncip 20 y-gencatlg lcc BK 5643 13143 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-16 0 HD59.D55 7985/412/15 2015-07-16 00:00:00 2015-07-16 BK