Diggs-Brown, Barbara. creator text bibliography at Boston, MA Wadsworth Cengage Learning c2012 2012 monographic eng

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xxix, 498 p. : ill. ; 26 cm. Contents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations Barbara Diggs-Brown. Includes bibliographical references and index. Public relations HD59.D55 659.2 9781111840167 2011932343 http://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html http://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html http://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html http://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html http://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html http://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html DLC 110617 20210414114455.0 16831604