01072nam a22001457a 4500008004100000020001500041050001500056100002100071245006700092260002600159300002900185500003500214505065300249700002400902150716b        xxu||||| |||| 00| 0 eng d  a1412926351  aHM1221.H43  aHeath, Robert L.  aToday's public relations: An introduction. /cRobert L. Heath   aLondon:bSAGE,c2006.  axix,539p.:bill.;c28cm.  aIncludes references and index.  aContents: Strategic relationship building: An ethical organization communicating effectively -- History of public relationships -- Managing mutually  beneficial relationships -- The Value of research -- Elements of planning -- Taking action: Strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations: Globalism and cyberspace.   aCoombs, W. Timothy.