01124nam a22001697a 4500 150716b xxu||||| |||| 00| 0 eng d 1412926351 HM1221.H43 Heath, Robert L. Today's public relations: An introduction. / Robert L. Heath London: SAGE, 2006. xix,539p.: ill.; 28cm. Includes references and index. Contents: Strategic relationship building: An ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The Value of research -- Elements of planning -- Taking action: Strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations: Globalism and cyberspace. Coombs, W. Timothy. lcc BK 5644 13144 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-16 0 HM1221.H43 7982/409/15 2015-07-16 00:00:00 2015-07-16 BK