@book{565,
	author = {Lee, Kiefer. and Carter, S.},
	title = {Global marketing management :changes, challenges and new strategies /},
	publisher = {Oxford University Press,},
	year = {2005.},
	address = {Oxford ;},
	url = {http://www.loc.gov/catdir/toc/ecip058/2005003201.html}
}