02192cam a22003494a 4500 13860511 20210414113916.0 050203s2005 enka b 001 0 eng 2005003201 0199267529 9780199267521 (OCoLC)ocm57694951 DLC DLC IXA OCL BAKER C#P YDXCP OCLCQ DLC pcc HD62.4.L44 658.8/4 22 Lee, Kiefer. Global marketing management :changes, challenges and new strategies / Kiefer Lee, Steve Carter. Oxford ; New York : Oxford University Press, 2005. xxxi, 582 p. : ill. ; 25 cm. Includes bibliographical references and index. Contents: The Global marketing environment: Changes and new challenges -- The Global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations. International business enterprises Management. Strategic planning. Carter, S. (Steve) Table of contents http://www.loc.gov/catdir/toc/ecip058/2005003201.html Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 565 8065 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-01 0 HD62.4.L44 1542/12 2012-02-01 00:00:00 2012-02-01 BK