Lee, Kiefer. creator Carter, S. (Steve) text bibliography enk Oxford New York Oxford University Press 2005 monographic eng

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xxxi, 582 p. : ill. ; 25 cm. Contents: The Global marketing environment: Changes and new challenges -- The Global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations. Kiefer Lee, Steve Carter. Includes bibliographical references and index. International business enterprises Management Strategic planning HD62.4.L44 658.8/4 0199267529 9780199267521 2005003201 http://www.loc.gov/catdir/toc/ecip058/2005003201.html http://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html http://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html http://www.loc.gov/catdir/toc/ecip058/2005003201.html http://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html http://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html DLC 050203 20210414113916.0 13860511