<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>03496cam a2200397 a 4500</leader>
  <controlfield tag="001">15004931</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20210414114456.0</controlfield>
  <controlfield tag="008">070912s2008    ii a     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2007036649</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0761936092 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780761936091 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8178297728 (India pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788178297729 (India pbk.)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocn172521665</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">YDX</subfield>
    <subfield code="d">OCLCG</subfield>
    <subfield code="d">BTCTA</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">BWX</subfield>
    <subfield code="d">DKAGE</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">IXA</subfield>
    <subfield code="d">CDX</subfield>
    <subfield code="d">GEBAY</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="043" ind1=" " ind2=" ">
    <subfield code="a">d------</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HD76.C6523 </subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">338.9001/4</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
    <subfield code="a">Communication for development and social change. /</subfield>
    <subfield code="c">edited by Jan Servaes.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">Sage Publications,</subfield>
    <subfield code="c">c2008.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">428 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. [391]-413) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Contents: Communication and the persistence of poverty : the need for a return to basics / Pradip Thomas -- Hybrid interactions : human rights and development in a cultural perspective / Jan Servaes and Chris Verschooten -- Media globalization through localization / Jan Servaes and Rico Lie -- Vertical minds versus horizontal cultures : an overview of participatory process and experiences / Alfonso Gumucio-Dagron -- The panoptic view : a discourse approach to communication and development / Sujatha Sosale -- Threads of development communication / Royal D. Colle -- Development communication approaches in an international perspective / Jan Servaes and Patchanee Malikhao -- Tracing the history of participatory communication approaches to development : a critical appraisal / Robert Huesca -- Communication for development approaches of some governmental and non-governmental agencies / Jan Servaes -- UNESCO's contributions to cultural diversity and communication for development / UNESCO -- Making a difference through development communication : some evidence-based results from FAO field projects / Gary Coldevin in collaboration with the Communication for Development Group of the FAO of the UN -- Involving people, evolving behaviour : the UNICEF experience / Neill McKee ... [et al.] -- Rural HIV/AIDS communication/intervention : from using models to using frameworks and common principles / Rico Lie -- Religion and HIV/AIDS prevention in Thailand / Patchanee Malikhao -- Fighting AIDS with edutainment : building on the soul city experience in South Africa / Thomas Tufte -- Making community media work : community media identities and their articulation in an Antwerp neighborhood development project / Nico Carpentier, Rico Lie and Jan Servaes -- Working with media in areas affected by ethno-political conflict / Georgios Terzis and Myria Vassiliadou.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication in economic development.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication in community development.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social change.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication</subfield>
    <subfield code="z">Developing countries.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication</subfield>
    <subfield code="x">Social aspects</subfield>
    <subfield code="z">Developing countries.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Servaes, Jan,</subfield>
    <subfield code="d">1952-</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
    <subfield code="i">Online version:</subfield>
    <subfield code="t">Communication for development and social change.</subfield>
    <subfield code="d">New Delhi, India ; Thousand Oaks, Calif. : Sage Publications, c2008</subfield>
    <subfield code="w">(OCoLC)609220749</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents only</subfield>
    <subfield code="u">http://catdir.loc.gov/catdir/toc/ecip0726/2007036649.html</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ecip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">5652</subfield>
    <subfield code="d">13152</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">WIUC-1</subfield>
    <subfield code="b">WIUC-1</subfield>
    <subfield code="c">REF</subfield>
    <subfield code="d">2015-07-21</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HD76.C6523</subfield>
    <subfield code="p">7917/344/15</subfield>
    <subfield code="r">2015-07-21 00:00:00</subfield>
    <subfield code="w">2015-07-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
