02467pam a2200277 a 45000010008000000030004000080050017000120080041000290100017000700200018000870200022001050400018001270500017001450820018001622450124001802600039003043000031003435000051003745051484004256500036019096500022019457000021019677000022019888560089020108560090020993488861OSt20210414114456.0941013s1995    caua     b    001 0 eng    a   94040646   a9780803953970  a0803953984 (pbk.)  aDLCcDLCdDLC00aRA440.5.D46 00a362.1/01422000aDesigning health messages : Approaches from communication theory and public health practice /cedited by Edward Maibach  aLondon:bSage Publications,c1995.  axiii,304p. :bill.;c23cm.  aIncludes bibliographical references and index.  aContents: Theory-driven approaches to health message design: Motivation to attend to health messages: Presentation of content and linguistic consideration -- Encouraging risk reduction: A decision-making approach to message design -- Moving people to behavior change: A staged social cognitive approach to message design -- Fear appeal in health promotion campaigns: Too much, too little, or just right? -- Thinking positively: Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences: Development consideration in designing health messages -- Fishing for success: Using the persuasive health message framework to generate effective campaign messages -- Audience-centered strategies for health message design: Using research to inform campaign development and message design: Examples from the "America responds to AIDS" campaign -- Choosing audience segmentation strategies and methods for health communication -- The gatekeeping process: The right combinations to unlock the gates -- Use of database marketing and consumer-based health communication in message design: An example from the office of cancer communications "5 a day for better health" program -- Combining theory and practice:  Additional considerations: Supplementing health campaign messages: Recent developments in informing patients about their prescription drugs -- Enabling health: Policy and administrative practices at a crossroads. 0aMass media in health education. 0aHealth promotion.1 aMaibach, Edward.1 aParrott, Roxanne.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0655/94040646-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0655/94040646-t.html