02692pam a2200325 a 4500 3488861 OSt 20210414114456.0 941013s1995 caua b 001 0 eng 94040646 9780803953970 0803953984 (pbk.) DLC DLC DLC RA440.5.D46 362.1/014 20 Designing health messages : Approaches from communication theory and public health practice / edited by Edward Maibach London: Sage Publications, 1995. xiii,304p. : ill.; 23cm. Includes bibliographical references and index. Contents: Theory-driven approaches to health message design: Motivation to attend to health messages: Presentation of content and linguistic consideration -- Encouraging risk reduction: A decision-making approach to message design -- Moving people to behavior change: A staged social cognitive approach to message design -- Fear appeal in health promotion campaigns: Too much, too little, or just right? -- Thinking positively: Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences: Development consideration in designing health messages -- Fishing for success: Using the persuasive health message framework to generate effective campaign messages -- Audience-centered strategies for health message design: Using research to inform campaign development and message design: Examples from the "America responds to AIDS" campaign -- Choosing audience segmentation strategies and methods for health communication -- The gatekeeping process: The right combinations to unlock the gates -- Use of database marketing and consumer-based health communication in message design: An example from the office of cancer communications "5 a day for better health" program -- Combining theory and practice: Additional considerations: Supplementing health campaign messages: Recent developments in informing patients about their prescription drugs -- Enabling health: Policy and administrative practices at a crossroads. Mass media in health education. Health promotion. Maibach, Edward. Parrott, Roxanne. Publisher description http://www.loc.gov/catdir/enhancements/fy0655/94040646-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0655/94040646-t.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 5655 13155 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-21 0 RA440.5.D46 8029/456/15 2015-07-21 00:00:00 2015-07-21 BK