02226cam a2200409 a 4500 17378784 OSt 20210414114456.0 120709s2012 njua 001 0 eng d 2012418217 GBB218045 bnb 016035444 Uk 9781118269749 (pbk.) 1118269748 (pbk.) 9781118283455 (ebk) 9781118284780 (ebk) 9781118287231 (ebk) (OCoLC)ocn778327037 UKMGB UKMGB BDX GK8 YDXCP ORX BWX VET SZR DLC lccopycat HF5415.1265.S24 658.872 23 Safko, Lon. The social media bible : Tactics, tools, & strategies for business success. / Lon Safko. 3rd ed. New Jersey: John Wiley & Sons, 2012. xviii,622 p. : ills.; 25cm. Includes index. Contents: Tactics and tools -- What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: The five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement. Internet marketing. Social media Economic aspects. Online social networks Economic aspects. Electronic commerce. 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 5660 13160 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-22 0 HF5415.1265.S24 8010/437/15 2015-07-22 00:00:00 2015-07-22 BK