The Safko, Lon. creator text nju New Jersey John Wiley & Sons 2012 3rd ed. monographic eng

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xviii,622 p. : ills.; 25cm. Contents: Tactics and tools -- What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: The five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement. Lon Safko. Includes index. Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce HF5415.1265.S24 658.872 9781118269749 (pbk.) 1118269748 (pbk.) 2012418217 UKMGB 120709 20210414114456.0 17378784