TY  - BOOK
AU  - Safko,Lon
TI  - The social media bible : Tactics, tools, & strategies for business success.
SN  - 9781118269749 (pbk.)
AV  - HF5415.1265.S24  
U1  - 658.872 23
PY  - 2012///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Electronic commerce
N1  - Includes index; Contents: Tactics and tools --  What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: The five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement
ER  -