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  <titleInfo>
    <title>Assessing organizational communication : strategic communication audits</title>
  </titleInfo>
  <name type="personal">
    <namePart>Downs, Cal W.</namePart>
    <namePart type="date">1936-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Adrian, Allyson D.</namePart>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>Guilford Press</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xi,292 p. : ill.; 25cm.</extent>
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  <tableOfContents>Contents: Communication audits as organizational development: Communication in the work organization -- Nature of communication assessments -- Characteristics of communication assessments -- Management rationale for assessments -- Contributions of the auditing process to the auditor -- Conclusion -- Initiating and planning an assessment: Phase 1: Initiation -- Phase 2: Planning -- A matter of perspective -- An important opportunity -- Conclusion -- Conducting team audits --  Basic considerations -- Initiation phase -- Planning phase -- Data collection phase -- Interpretation phase -- Final report phase -- Special instructions for audit classes -- Conclusion -- Choosing focal areas to assess: Steps in choosing focal areas -- Conclusion -- The interview: The most basic assessment technology: Advantages of interviews -- Limitations of interviews -- Scheduling two rounds of interviews -- Interviewee selection -- Scheduling time and place -- Conducting the interviews -- Recording information quickly and systematically -- Synthesizing the response data -- Examples of audit conclusions -- Conclusion -- Diagnosis through questionnaires: Designing a questionnaire -- Administering the questionnaire -- Analyzing  the questionnaire data -- Conclusion -- The International Communication Association Survey: An overview of the survey -- Analysis and interpretation -- Advantages of the ICA survey -- Vulnerabilities of the ICA survey -- Conclusion -- Downs-Hazen Communication Satisfaction Questionnaire  --  Historical development -- Overview of the questionnaire -- Analysis -- Instrument evaluation -- Research trends -- Critical Communication Experience Survey: Advantage of the method -- The basic form -- Administering the questionnaire -- Analyzing the data -- Interpreting the results -- Conclusion -- ECCO analysis: Designing the ECCO questionnaire -- Administering the questionnaire -- Analyzing the data -- Drawing conclusions -- Advantages of ECCO analysis -- Limitations of ECCO analysis -- Conclusion -- Diagnosing communication networks --  Why study networks -- Ways of describing communication links -- Topical networks -- Conducting a communication network study -- Conclusion -- Focus group interviews: History -- Nature of the focus group interview -- Advantages of focus groups -- Challenges of focus groups -- Focus group protocols -- Facilitating a focus group -- Analyzing the focus data -- Avoiding common analytic problems -- Preparing a final report -- Conclusion -- Final analysis and interpretation: Nature of interpretation -- Relation of theory to audit -- Conclusion -- The final report: Preparing the report -- Communicating the report -- Conclusion.</tableOfContents>
  <note type="statement of responsibility">Cal W. Downs</note>
  <note>Includes bibliographical references  and indexes.</note>
  <subject authority="lcsh">
    <topic>Communication in organizations</topic>
    <topic>Auditing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Management audit</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Intercultural communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Organizational effectiveness</topic>
    <topic>Evaluation</topic>
  </subject>
  <classification authority="lcc">HD30.3.D68 </classification>
  <classification authority="ddc" edition="22">658.4/5</classification>
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    <titleInfo>
      <title>The Guilford communication series</title>
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  <identifier type="isbn">1593850107 (pbk. : alk. paper)</identifier>
  <identifier type="lccn">2004003132</identifier>
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    <recordCreationDate encoding="marc">040210</recordCreationDate>
    <recordChangeDate encoding="iso8601">20210414114456.0</recordChangeDate>
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