02557cam a2200457 a 4500 16948354 OSt 20210414114456.0 110906s2013 maua b 001 0 eng 2011938130 9781111836832 (pbk.) 1111836833 (pbk.) (OCoLC)ocn779837037 AU@ eng AU@ MUU OCLCF EEK OCLCA IUL YDXCP OCLCQ DLC lccopycat HM1221.N48 659.2 23 Newsom, Doug. This is PR :The realities of public relations. / Doug Newsom 11th ed. Boston : Wadsworth Cengage Learning, 2013. xiv,369 p. : ill.; 26cm. Wadsworth series in mass communication and journalism Cengage advantage books Includes bibliographical references and index. Includes index. Contents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility. "Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website. Public relations. Communication in marketing. Communication in marketing. fast Public relations. fast VanSlyke Turk, Judy. Kruckeberg, Dean. Wadsworth series in mass communication and journalism. Cengage advantage books. 7 cbc copycat 3 ncip 20 y-gencatlg lcc BK 5668 13168 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-23 0 HM1221.N48 7845/272/15 2015-07-23 00:00:00 2015-07-23 BK