Newsom, Doug. creator VanSlyke Turk, Judy. Kruckeberg, Dean. text bibliography mau Boston Wadsworth Cengage Learning 2013 11th ed. monographic eng

print

xiv,369 p. : ill.; 26cm. "Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website. Contents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility. Doug Newsom Includes bibliographical references and index. Includes index. Public relations Communication in marketing Communication in marketing Public relations HM1221.N48 659.2 9781111836832 (pbk.) 1111836833 (pbk.) 2011938130 AU@ 110906 20210414114456.0 16948354 eng