03757cam a22003494a 4500 13280472 OSt 20210414114457.0 030718s2003 enka bf 001 0 eng 2003015170 0749440724 DLC DLC DLC pcc e-uk--- HD59.H443 659.2 22 Henslowe, Philip, 1934- Public relations: A practical guide to the basics. / Philip Henslowe. 2nd ed. London : Kogan Page, c2003. viii, 152 p. : ills. ; 24 cm. Includes bibliographical references and index. Contents: Communication and the roles of public relations: Introduction -- Communication -- Corporate communication -- Corporate social responsibility -- Publicity -- Images -- Knowledge and understanding -- Interest -- Acceptance -- Sympathy -- External public relations sources: Introduction -- Consultancies -- Why use a consultancy? -- Types of consultancy -- Advantages of using a consultancy -- Disadvantages of using a consultancy -- Mixing and matching -- Ethics and the law: Ethics -- Codes of conduct -- The law -- Copyright law -- Working with suppliers: The brief -- The contract or agreement -- Timetabling -- Costings -- Progress chasing -- Working with publishers: The brief -- The contract -- The manuscript -- Promotion and distribution -- Working with printers: Background -- The brief and the contract -- Illustrations -- Paper specification -- Working with photographers: Choosing a photographer -- Photographic libraries -- Colour or black and white? -- Location and studio work -- Contact sheets, transparencies or digital? -- Special effects -- Assignment of copyright -- Reproduction studios -- Working with designers: Background -- Desktop publishing -- The brief -- The work -- Conclusion -- Making videos: Introduction -- The film makers -- Costs -- The concept -- The script -- Filming -- Post-production -- Exhibitions and other events: Exhibitions and trade fairs -- Support at the stand -- Setting up and running your own stand -- Organizing an exhibition -- Conclusion -- Promotions and functions: Venues -- The programme -- The characteristics and categories of events -- Visits: VIP visits -- Royal visits -- Sponsorship and educational activities: Patronage -- Sponsorship -- Why sponsor? -- Forms of sponsorship -- The national lottery -- Evaluation -- Business writing: General rules -- Reports and proposals -- Memoranda -- Minutes -- Feature articles -- Crisis management: What is crisis management? -- How to cope -- After it is over -- Working with the media: Impact -- Audience -- Television -- Radio -- Teletex and ceefax -- Television news release limited (TNR) -- External media support: Distribution -- Broadcast media -- Monitoring and evaluation -- Editorial support -- Integrated services digital network -- More information -- Planning and programming: Why have a programme? -- The programme -- How to plan the programme -- Assessment and evaluation: Assessment -- Evaluation -- Conclusion. Public relations Handbooks, manuals, etc. Public relations Great Britain Handbooks, manuals, etc. Table of contents http://www.loc.gov/catdir/toc/ecip046/2003015170.html Publisher description http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 5674 13174 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2015-07-24 0 HD59.H443 7851/278/15 2015-07-24 00:00:00 2015-07-24 BK