Smith, Nick.

Successful digital marketing in a week. / Nick Smith. - London : McGraw-Hill, 2014. - 121p. : ills. ; 20cm.

Contents: Introduction -- Sunday: Building the ultimate sales website -- Monday: SEO: The Backbone of any digital marketing strategy -- Tuesday: Social media marketing madness -- Wednesday: Pay per click (PPC) simplified and explained -- Thursday: Mobile optimization and getting mobile users -- Friday: Email marketing- why you should do it no matter what -- Saturday: Other marketing tricks and tips in the modern world -- Conclusion -- Answers to questions.

9781471800399

HF5415.1265.S457