TY - BOOK AU - Smith, Nick. TI - Successful digital marketing in a week. SN - 9781471800399 AV - HF5415.1265.S457 PY - 2014/// CY - London PB - McGraw-Hill N1 - Contents: Introduction -- Sunday: Building the ultimate sales website -- Monday: SEO: The Backbone of any digital marketing strategy -- Tuesday: Social media marketing madness -- Wednesday: Pay per click (PPC) simplified and explained -- Thursday: Mobile optimization and getting mobile users -- Friday: Email marketing- why you should do it no matter what -- Saturday: Other marketing tricks and tips in the modern world -- Conclusion -- Answers to questions ER -