TY  - BOOK
AU  - Ball, Donald A.
AU  - Muculloch,Wendell H.Jr
AU  - Frantz,Paul L.
AU  - Geringer,J.Michael
TI  - International business : the challenge of global competition.
SN  - 0072356766 (alk. paper)
AV  - HD62.4.B34 
U1  - 658/.049 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - International business enterprises
KW  - Management
KW  - International economic relations
N1  - Includes bibliographical references and indexes; Contents: The Nature of international business -- The International environment -- The Foreign environmental forces -- The Organizational environment
ER  -