Shaughnessy, John J. creator Zechmeister, Eugene B. Zechmeister, Jeanne S. text xxu Boston McGraw-Hill 2003 6th ed monographic eng

print

xvi, 543 p. ill. (some col.) 24 cm. Contacts: Part 1: General Issues -- Introduction -- The Scientific Method -- Ethical Issues in the conduct of psychological research --Part 11:Descriptive Methods -- Observation -- Survey research -- Unobtrusive measures of behavior -- Part 111: Experimental methods -- Independent group designs -- Repeated measures designs -- Complex designs -- Part IV: Experimental methods -- Independent groups designs -- Repeated measures designs -- Complex designs -- Part V: Applied research -- Single-case research designs -- Quasi experimental designs and Program evaluation -- Part V --Analyzing and reporting research: Data analysis and interpretation: Part 1 Data,confidence intervals ,correlation -- Data analysis and interpretation: Part 11 tests of statistical significance and the analysis story -- Communication in psychology. John J. Shaughnessy, Eugene B. Zechmeister, Jeanne S. Zechmeister. Includes bibliographical references and indexes Psychology Research Methodology BF76.5.S46 0072494468 9780072494464 110901